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Mike Kittredge has the very big idea of adding fragrance to apothecary jar candles.
Yankee branding and 'Country Kitchen' style label is in use creating a traditional Americana brand image.
Branded Housewarmer® jars are introduced with labels featuring true-to-life photography. The candles are promoted as consumable giftware.
Yankee Candle® replaces Yankee/Housewarmer®. Stripes are replaced with gold borders and accents. Tumblers and pillars are also introduced.
Launched for the US market. Updated Yankee Candle® logo introduced in the US.
Updated to the European Yankee Candle® labels and packaging to modernise the brand.
Beautiful designs and hand-illustrated labels make a perfect décor statement.
Discover Yankee Candle® with a refined wax blend and high-quality ingredients, including essential oils. Crafted to deliver a consistent, room-filling fragrance that lasts beautifully from first burn to last.